Marketing Automation with Mautic
While you may not have heard the term Marketing Automation before, you’ve certainly been exposed to it. This kind of software is designed to automate many of the tedious aspects of acquiring, communicating, and tracking subscribers and customers.
Popular commercial Marketing Automation (abbreviated MA hereafter) platforms include Marketo, Eloqua, Pardot, Mailchimp, and Hubspot.
I don’t have much experience with the commercial offerings for two simple reasons:
They are expensive A fantastic open source alternative exists Enter Mautic.
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